31.10.2012 08:31

“A business can only manage what it measures”


Guest blog by Kati Ihamäki, Finnair VP Sustainable Development

Once again, Finnair has received high marks in Carbon Disclosure Project’s (CDP) annual report. In the 2012 edition, we ranked among the survey’s most environmentally conscientious companies with a score of 92 points out of 100. This year Finnair also became the first-ever airline to be listed in CDP’s leadership index (see our recently published news story Finnair enters CDP Leadership Index as first airline).

This recognition shows that strategic and long-term environmental
work can bring forth concrete results. Environmental reporting is by no means a new area at Finnair: we have gathered and published emission data since 1997. Since 2008 we have also prepared corporate and social responsibility reports based on standards set by GRI (Global Reporting Initiative).

Finnair has received praise for reducing its environmental impacts. We have reduced our carbon dioxide emissions per seat by about a fourth since 1999, and are quickly moving towards our goal of a 24 per cent reduction per seat between 2009 and 2017. At the root of these improvements is the recognition and evaluation of business realities - both opportunities and risks - that arise from global warming and other environmental issues. Our environmental and corporate responsibility initiatives are built upon carefully determined forecasts.

About 95 per cent of Finnair’s emissions are generated by aircraft engines. In order to reach our environmental goals, we follow a strategy consisting of four parts: technological development, operational improvements, infrastructural development and support of global emissions trading.

Finnair’s corporate responsibility strategy is generated in cooperation with various stakeholders. This collaboration requires transparency; one has to be able to report on, and have discussions about, topics that may seem difficult. Through open discussion we can learn from one another and gain a more thorough understanding of things that worry us, be it in our area of business or in the operations of a specific company. We welcome your feedback, and invite you to share your environmental efforts and reporting methods with us.

Active dialogue is enabled by the use of varied information channels. Let’s keep the lines open!