Tap into this travel trend


Unlike the economy, the wellness industry shows no signs of slowing down. 

 A new study released at October’s Global Wellness Summit in Austria finds that wellness is “one of the world’s fastest-growing, most resilient markets, clocking double-digit growth while the global economy shrank by 3.6 per cent.”

Carried out by non-profit think tank Global Wellness Institute, the report found that wellness tourism saw a revenue growth rate of 14 per cent between 2013 and 2015; it now accounts for 15.6 per cent of total tourism revenues. 

As such, it’s little surprise that one of the biggest travel trends for 2017 is the rise of trips with a specific health or wellness goal. These can range from smoking cessation retreats to detox holidays where a new type of diet such as vegan or gluten-free is introduced, or post-cancer recovery programmes complete with expert consultations with physiotherapists, nutritionists, and psychologists. 

Hotels are also tapping into the wellness trend. While the Healing Hotels of the World network has been around for more than ten years, other hotel chains are beginning to introduce well-being options. 

For example, Stay Well hotel rooms co-created by spiritual guru Deepak Chopra at Marriot Grand and MGM hotels across the US, feature Vitamin C showers, circadian mood lighting, and air purification systems. 

Now, if only more hotels could follow the mini-bar lead set by Palo Alto California’s Epiphany Hotel – a pre-order fresh fridge stocked with house-made super food bars, local trail mixes, smoothies, and salads prepared daily by the hotel’s chef. That would be a welcome alternative to the standard mini-bar fare of chocolate bars, chips, and soft drinks. 

Top 3 travel trends by Lonely Planet

Micro-distilleries: Sample spirits produced with locally sourced ingredients at a regional micro-distillery, from peaty single-malt whisky in northern Japan to award-winning small-batch gins in Australia and experimental vodkas in the US.

Remote working: Online freelancing, mobile tech, and co-working spaces are allowing more and more people to earn their living on the road. For these digital nomads, the world is a gig.

Bike packing: A fusion of mountain biking, cycle touring, and lightweight camping, bike packing is the way to go on your next trip.


Text by Katja Pantzar
Illustration by iStock

This article was originally published in the December 2016 issue of Finnair's Blue Wings magazine. 

Published December 5, 2016