GSA Norway: Sending salmon on its way


Norway’s general sales agent, Anette Holten, manages customer requests in an in-demand cargo market.

Anette Holten of GSA Norway brings more than a decade of airline experience into her role as a general sales agent. She began her career at British Airways World Cargo, and has worked with Finnair Cargo since 2003. Her employer is GSA Norway, an Oslo-based company that provides general sales agent services for airlines including Finnair.

Like her fellow GSAs around the world, Holten’s main responsibility is keeping close contact with Finnair customers to ensure that services are being provided in a smooth fashion and that cargo space on each flight is filled in an optimal manner. Because demand for Norway’s most important air cargo item – salmon – is consistently strong, particularly in Asia, Holten devotes time to making the best use of the additional cargo space that remains on Finnair flights.

“We spend a lot of time following up with customers about available space,” says Holten, who touches base with Finnair Cargo’s clients on a daily basis from her office at Oslo’s Gardermoen airport.

Swiftly eastward

With its direct and frequent connections to Asia, Finnair has established itself as one of the country’s most important air freight providers; “in terms of cargo volume, Finnair is among the top three airlines flying out of Oslo,” Holten says.

Salmon is one of Norway’s main export commodities, and airlines play a crucial role in marketing this perishable item to restaurants and supermarkets in the Far East. Fish farmers and exporters are thus among Finnair Cargo’s key customers in Norway. Among them is Lerøy Seafood Group, a large seafood exporter and farmer of Atlantic Salmon. Finnair and Lerøy have partnered up on a concept entitled ‘Fresh Fish Every Day,’ which ensures that transport time from the Atlantic Ocean to restaurants in Japan is less than 45 hours.

Further reading on Lerøy's Aurora salmon: The cargo journey of sushi

A speedy advantage

“Finnair is among the preferred airlines in the Norwegian market when it comes to the exporting of fish,” Holten says. “Its short connection times to Asia give it a great advantage.”

Although ripples of recent economic tribulations in Europe have certainly been felt in Norway, Holten says that she has, in fact, seen demand for fish increase over the past few years.

“Europe as a whole will need some time to recover, but we also have to remain positive about what the future holds,” she says.

Norway’s outdoor entertainment

Outside of its borders, Norway is best known for its fjord sceneries, at which steep mountains rise out of chilly, glistening waters. Anette Holten’s favourite recommendation for visitors is the Hurtigruten, a cruise that travels up Norway’s western coast and ends at the northernmost point of mainland Europe. 

During winters, visitors sometimes encounter northern lights (aurora borealis), while the nearly 24-hour sun provides a different kind of light show in summers.

Holten also enjoys Norway’s opportunities for outdoorsy activities; “there is downhill and cross-country skiing, hiking in the mountains, rock climbing, cycling and much more,” she says. She also recommends visitors explore the varying culinary cultures of Norway.

“Each city has its own identity in the way of cuisine and entertainment.”

For Norway tourist information please check:  

Text by Laura Palotie
Photo by iStockphoto


Published May 15, 2012

Category: Local features, Market updates, Finnair Cargo